You can have your own show, you really can.
Lights camera action...
Live production is a whole different animal. It requires a completely different way of thinking and a host of different equipment to really pull off effectively. With our television background, we at TerryLeahyFilms can help bring your productions to life. Whether it be a 7 camera live concert documentary or a high end weekly talk show for your small town, you can trust us with all of your directing, producing and production needs.
A live program, (broadcasting or live streaming) or a live to tape program (edited prior to release), requires full commitment from the cast and crew and enough equipment including cameras microphones and more to be operational for a straight through performance without stopping during the filming. Generally on the part of the production crew this requires a higher level of set up and preparation, and certainly more equipment than a standard one man band or videography company typically have access to.
The cool thing about live production is that, for all intensive purposes you can have your own television show about whatever you want! You can air it on standard broadcast or through Facebook, Youtube or a host of other options.
but i'm not a professional host!
Yet. The thing about this world is that nobody starts out an expert but over time your skills will develop and you will become a better and more comfortable performer. But in the mean time, we can still make you look like a great host anyway. The way to do this is through the magic of editing and a concept referred to earlier as "live to tape". This means that we will run the show as if it is live, and then after production we will go in and edit it down to the best version of the show. We can remove any mistakes or bits that didn't work so all that anybody sees is your very best takes and performances. If you have a hard time (as you would in television) you simply shoot beyond that so you can edit down to the hard out, or if you are broadcasting via internet, there aren't any rules.
"F@%& it! we'll do it live!"
Once you start to feel comfortable, or you're already a pro you can up the ante and start broadcasting a LIVE show. From our end on production it means we will need employ more tools, notably a streaming service like Livestream and also a switcher so that we can continue to cut the show as professionally as before keeping that high end approach. The added benefit to doing a fully live program is that you can publicize it, and have a more interactive approach with your audience in real time.
Applications for businesses
A big struggle for businesses is getting their information out into their organization in a format that people will actually read. That's already a tall order, so why not remove the reading part of the equation? What if there is a new sales technique that everybody needs to learn or a new HR policy to update. Enter THE CEO SHOW, a weekly broadcast from the boss talking with and interviewing people from the company regarding new procedures in a fun and digestible way. The executives immediately become more personable to the staff, and different members of the staff get to be on the show and shine. Imagine the CEO interviewing and intern who went above and beyond and getting company wide recognition. If you think outside the box and there's so much you can do with this style of content.
Terry's tips: Long form content
I've heard it before, "oh you need to make sure your content is only 60 seconds or less", and for many applications that is true. But there are several exceptions to when longer form content can be better, and live production is a great asset to those times. To truly leverage longer form content you need to either be hyper local or hyper specific. The reason is simply that if the content you are producing is very specific, then the people who are watching are really interested in that topic so they would prefer you delve deeper into it. Think video game nerds here, there are HOUR long Vlogs and talk shows all over the internet with huge followings because they dive deep into areas their audience is interested in. On the other side if you create a hyper local micro talk show (like we did here in Manayunk!) you can also use longer content because people are more interested in what's going on in their backyard. Although you won't watch Good Morning America all the way through, you're likely to watch Good Morning Conshohocken in it's entirety if you live in that town, if only to see who you know as the hosts/guests. So don't fear longer form content, if you are focusing on these two areas.